Job Description

The Opportunity

The Director of eCommerce is a key business leader responsible for developing the strategy and executing the plan to build a best-in-class eCommerce experience at Rodan + Fields. This role aims to transform our site and drive growth through better content, user experience, and conversion. The director will collaborate with teams across the organization, including Marketing, Product Management, Engineering, Creative, Field Sales, and Finance, to implement eCommerce initiatives and priorities. Additionally, this role manages and executes broader business-driven site updates for key campaigns and launches across all of R+F’s global domains.

Responsibilities:

1. Build a best-in-class eCommerce experience for current and future users of RF.com.
2. Own the overall site strategy, execution, and performance, including defining, measuring, and reviewing site analytics related to performance goals and objectives, and lead changes for improvement. Continually evaluate and identify new avenues for improvement.
3. Responsible for site KPIs including but not limited to Bounce Rates, Add to Cart, and Conversion.
4. Lead a team of Web Merchandising and Web Ops, partnering with the broader Digital team to deliver on conversion goals.
5. Lead site design and merchandise pagination to drive user engagement and conversion.
6. Oversee concept development, planning, implementation, and coordination of eCommerce initiatives.
7. Champion a culture of “test-learn-refine-repeat” within the team and across the broader organization to maximize site performance and user experience.
8. Manage web production cadence and execution for all campaigns, promotions, and website updates, working closely with Product Marketing and Creative teams.
9. Collaborate with Digital Product Management, Engineering, and UX teams to ensure all site enhancements are properly set-up, scheduled, and QA'd prior to launch.
10. Coordinate with SEO lead to ensure SEO input—both technical and content-driven—is incorporated into the website.
11. Define and execute principles for localization of global websites, both at launch and ongoing.
12. Serve as the primary contact for all website functions within the commercial team as part of the eCommerce leadership team.
13. Partner with the Media team to improve funnel throughput and ROI of Digital Media.

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