Job Description

Job Title: Director of Marketing

Location: Grapevine, TX [on-site]

Job Type: Full-time

FLSA Status: Exempt

Reports to: President

Our client is the premier provider of high-quality home improvement solutions, serving the Dallas-Fort Worth and West Texas regions. Their focus on innovative marketing strategies and customer engagement has positioned them as a leader in the home improvement industry.

They are hiring a Director of Marketing to oversee all marketing activities across their markets. This role includes managing media strategy, call center operations, and event marketing teams. The ideal candidate will lead a high-performance retail and events marketing team, developing a successful infrastructure to drive continuous improvement, ensuring team members consistently meet or exceed monthly projections, business goals, and KPIs.

This leadership role requires a seasoned marketing professional who can develop and execute forward-thinking strategies, lead high-performing teams, and ensure tactical excellence in Marketing.

This position will collaborate closely with Sales, Corporate Marketing, and Operations to ensure alignment across the organization and measurable impact on key business outcomes.

Daily Responsibilities:

• Strategic Leadership: Formulate and implement comprehensive marketing strategies and action plans to increase sales and market share.
• Digital Marketing Leadership: Lead digital marketing initiatives with a strong focus on demand generation, including SEO, SEM, social media, OTT/TV, PPC , and email marketing campaigns - focusing on B2C
• Performance Optimization: Develop and maintain an infrastructure that ensures team members consistently meet or exceed monthly projections, business goals, and KPIs.
• Data-Driven Decision Making: Utilize data analytics to define process improvements, enhance efficiencies, and improve the quality of work. Forecast annual and monthly projections through various metrics and trend reporting.
• Budget and Vendor Management: Contribute to contract negotiations and manage vendor relationships, working to optimize ROI for the marketing operations budget.
• Talent Acquisition and Development: Define hiring plans to accommodate growth across all markets. Create and implement employee policies, manuals, and training programs to optimize production.
• Team Management: Lead and mentor the marketing team, including media strategy, call center, and event marketing teams, fostering a culture of high performance and continuous improvement.

Qualifications

• Bachelor’s degree in marketing, Business Administration, or a related field.
• 7+ years of marketing experience with a strong proficiency in digital marketing, tools, and platforms with a focus on demand generation .
• Must have strong B2C experience
• Minimum 3 years of experience in a leadership role - this is a leadership role and the most senior marketing person at the company
• Advanced data analysis and reporting skills; comfort using CRM systems and marketing platforms.
• Proven track record of developing and implementing successful marketing strategies - using data to drive decisions .
• Experience in the home improvement industry is highly preferred .
• Strong leadership and team development skills with the ability to motivate, coach, and hold teams accountable.
• Strong project management skills and attention to detail in execution.
• Exceptional communication and interpersonal skills.

Benefits

• Competitive salary and performance-based bonuses.
• Comprehensive health, dental, and vision insurance plans.
• Retirement savings plan with annual company profit-sharing contribution.
• Opportunities for professional development and career advancement.

It is understood that Hansen Recruiting, LLC recruits and refers candidates, regardless of age, sex, sexual orientation, race, color, creed, religion, ethnicity, national origin, alienage or citizenship, disability, marital status, veteran or military status, genetic information or any other legally-recognized protected basis under federal, state, or local laws, regulations or ordinances.

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